Lego scala series#

Let's take a closer look at those products that almost led to disaster. LEGO combined entertainment and education in an irresistible combination that.

Products like Znap, Primo, Scala and worst Galidor all came out of this period. LEGO > SCALA > Dollhouse Add-on: 3115: Kitchen 41 elements, 0 figures, US13.75, 1998 LEGO > SCALA > Dollhouse Add-on: 3116: Poolside Café.

The 1997-2001 theme focused on doll-like Scala.

Lego scala series#

The number of parts climbed rapidly from 6000 to over 12,000 causing a nightmare of logistics and storage and a huge amount of infrastructure expansion for no gain in sales. theme was a series of jewelry and beauty accessories built out of LEGO bricks, especially plates. Unfortunately, though great designers they knew little specifically about toy design and less about LEGO building. This was combined with a decision to 'retire' a large number of the LEGO Designers who had created the sets from the late 70's through the 80's and into the 90's and replace them with 30 'innovators' who were the top graduates from the best design colleges around Europe. The most shocking finding was about sets that included the LEGO micro-motor and fiber-optic kits - in both cases it cost LEGO more to source these parts then the whole set was being sold for - everyone of these sets was a massive loss leader and no one actually knew. The LEGO company at that stage had no idea how much it cost to manufacture the majority of their bricks, they had no idea how much certain sets made. The troubles, he said, involved bad management and expensive and unpopular new products.