Maraya, which translates to mirror or reflection in Arabic, boasts 9,740 square metres of mirrors, making it the largest mirrored building in the world according to Guinness World Records. With Alula, Liya created the type of support she had wished for during her own treatment.Ĭreating a company starts with an idea, and it is sustained by passionately serving the people you founded it for. Cheb Khaled commands the stage inside Maraya on the 17th December. (CLG®) to assist Fortune 500 companies with improving strategy execution. Alula KM, Jackson DN, Smith AD, Kim DS, Turner K, Odstrcil E. ALULA Uplifting Business Performance Formerly Continuous ALULA® is a management consultancy founded in 1993 as Continuous Learning Group, Inc. She set out to design a pseudo gift registry for cancer patients and ended up creating something much bigger: A service dedicated to supporting patients through cancer with products, advice, community and frank conversations. Kibrom Alulas profile, publications, research topics, and co-authors. Liya founded Alula from her hospital bed. After receiving several pink ribbon blankets in response to her diagnosis with non-hodgkin’s lymphoma, she made a striking realization: Our communities desperately want to support us, but they don’t know how. Liya was undergoing chemotherapy and her friends were trying to help. for young onset, highly aggressive breast cancer among women of African descent. Liya Shuster-Bier, is the Founder & CEO ofAlula:Alula is the the radically honest resource making cancer less lonely. So, this way, Alula prioritizes an output-driven, less-lonely, and comfortable cancer care journey for patients over anything else. This ultimately gives strength and knowledge in the form of words to patients.

As a female CEO, cancer survivor and immigrant from Baku, Liya is proud to speak on the struggles of fundraising for women-owned businesses, and how her experience of facing down death has radically changed her style of leadership. Alula’s platform for cancer care also shares real stories of cancer patients and survivors and other valuable resources. Liya Shuster-Bier is the founder and CEO of Alula, the first digital platform to help cancer patients and caregivers navigate the symptoms of cancer treatment and everyday clinical care outside of the hospital.īefore founding Alula, Liya began her career in community development and impact investing, starting out on the corporate currency derivatives team at Goldman Sachs. But what she didn’t know was that she was about to go to battle for a better future for all cancer patients, everywhere. Alongside its launch, Alula is also announcing that it closed a 2.2 million seed round. After her mother was diagnosed with early-stage breast cancer, she herself was diagnosed with a rare form of non-Hodgkin lymphoma, transitioning from caregiver to patient to survivor. When Liya Shuster-Bier was diagnosed with cancer, she immediately cut off her hair, froze her eggs, called her friends and prepared for a fight. According to the National Cancer Institute, some 1.8 million people are diagnosed with cancer each year in the U.S.

Alula cancer